Once an organization reaches a certain level of customer experience (CX) maturity, it starts to experience growing pains. First off, this is entirely natural and a good problem to have. However, at this point, organizations need a strong system and tailored processes for conducting strategic research and connecting everyone with customers consistently.
Join Customer Experience Consultant, Lija Hogan, as she explains how mature CX organizations deal with their growing pains. The answer is often as simple as creating an organization-wide program that allows anyone to connect directly with customers while letting researchers continue to prioritize strategic, in-depth work.
In this webinar, learn how to:
- Share learnings across your organization
- Measure customer experience metrics and KPIs
- Establish best practices for helping non-researchers gather feedback