How storytelling can drive customer-centricity and inspire action

July 18th, 2022 | 60 minutes

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Most researchers, designers, and others responsible for customer experience know that integrating customer insights into marketing, product, and software design life cycles is the key to delivering the right experience the first time. However, getting buy-in to invest in this from business decision makers can sometimes be a challenge.

Join UserTesting's Customer Experience Consultant, Lija Hogan and UserTesting's Regional Sales Director, Meghan Cannizzaro as they discuss how to leverage storytelling when sharing customer insights to capture stakeholders’ attention and inspire meaningful action.

This session will cover:

  • Strategies for structuring a communications plan and story framework
  • Best practices for qualitative data visualization
  • Tactics for constructing tests that surface critical insights
  • How-to generate discussion and reflection that drives business decision-making and impact


Lij Hogan

Lija Hogan

Customer Experience Consultant

Meghan Cannizzaro

Regional Sales Director