The pace of communications and change in how we do business has prompted many companies to try to move faster and smarter. Join Lija Hogan, Customer Experience Consultant at UserTesting, as she talks about strategies that you can use to inform the experiences, campaigns, and assets you are creating as well as ways that you can create insights that drive empathy for creative decision-making. In this webinar you’ll:

• Learn strategies for getting efficient feedback on copy, language, and messaging
• Optimize your practice around connecting with your customers' moods, needs, and experiences as the business environment changes
• Take away best practices on understanding how rich media such as video and audio is resonating