On-Demand Webinar

Bridge the digital divide with unmoderated ethnographic interviews

Understanding your customers’ experiences is more important than ever given the limited face time you have with them. In order to truly enable customers to help you build products and services that best meet their needs, you need to get beyond the often transactional, digitally divided relationships you may have with them and develop more genuine connections. 

In this webinar, we’ll explore how to use ethnographic interviews to help solve your most pressing business challenges. By watching and listening to your customers in their natural settings, you’ll get insights that are candid, actionable, and impactful.

You’ll learn how to:

  • Leverage the digital divide to get raw, candid feedback from your customers.
  • Design unmoderated tests that will establish the kind of rapport necessary for thoughtful reflection.
  • Weave together behavioral and attitudinal questions in an unmoderated ethnographic interview to approximate actual, moderated ethnography.
  • Analyze the results of unmoderated ethnographic interviews in a way that drives business impact.

On-Demand Webinar

Bridge the digital divide with unmoderated ethnographic interviews

Watch on-demand

Speaker

Lawrence
Lawrence Williams
UserTesting
Solutions Consultant

Additional Resources

  • Guide assets for for usertesting and talker research study "Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty.

    Report

    Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

    Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers make...
  • Conversion-Rates-Retail-Consumer-Blog-Hero-Image-250702

    Blog

    5 shopper behaviors your funnel isn’t built for (yet)

    Modern consumers don’t follow predictable, linear paths. They jump between devices, pause mid-purchase, and...
  • teaser image for webinar chorus dark blue

    Webinar

    Fix the gaps: how to optimize the customer journey for better ROAS and higher ROI

  • two-asian-ui-ux-designers-are-working-on-a-new-app

    Blog

    The most dangerous AI feature is the one you launched blind

    The AI customer journey is here to stay, becoming a key element of the...
  • HERO-PulseReport-Q2-2025-Retail-782x500

    Report

    Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

    Retail industry insights Retail is facing more complexity than ever, driven by technology shifts...
  • teaser image webinar screen yellow

    Webinar

    Mobile and physical experience testing