How do you currently measure patient experience? Do you rely on traditional data methods like surveys and analytics? Most healthcare organizations do, which means they only understand bits and pieces of the patient experience.
Without fast feedback from patients and potential patients, many healthcare organizations suffer an empathy gap. That’s when a patient's experience doesn’t meet their expectations. This can result in inconvenience, confusion, or a feeling that their health is not at the center of your practice or hospital. So while it may feel like your organization is being sensitive to your patient’s needs, the patient doesn’t have the same experience.
Join Lija Hogan, UserTesting’s Customer Experience Consultant, as she walks you through the steps of measuring a patient's digital, mobile, and in-person experience in a HIPAA-compliant way. In addition, learn how other healthcare organizations anticipate their patients' needs and create the best experiences possible.
In this webinar, you’ll learn:
- Best practices for testing patient experience effectively while staying HIPAA-compliant
- What other healthcare organizations test to measure their patient experience, from physical products to digital experiences
- How to gain stakeholder buy-in by positioning patient experience testing as a way to de-risk your organization