Website comparison

Compare two website experiences side-by-side
preference test

Use this template to:

  • Compare two competitors’ sites to identify opportunities for how to present information on your site. Compare websites’ strengths, weaknesses, and ease of use.

  • Test your website against a competitor’s to understand how contributors complete any activity on your site vs. a competitor’s.

  • Compare two versions of your website—perhaps an older version and a newer one to compare how customers react to new layouts and designs.

  • Landing pages - understand why a person might be more likely to convert on one landing page over another.

  • Images on your site - learn why a person might prefer one image over another.

Compare experiences side-by-side to understand what people prefer–and why