Website comparison

Use this template to:

• Compare two competitors’ sites to identify opportunities for how to present information on your site. Compare websites’ strengths, weaknesses, and ease of use.

• Test your website against a competitor’s to understand how contributors complete any activity on your site vs. a competitor’s.

• Compare two versions of your website—perhaps an older version and a newer one to compare how customers react to new layouts and designs.

• Landing pages - understand why a person might be more likely to convert on one landing page over another.

• Images on your site - learn why a person might prefer one image over another.
   

Compare experiences side-by-side to understand what people prefer–and why