Great designs mean intuitive, user-centric experience that delight customers and help them solve their problems. When designing a new product, feature, or experience, there are risks if you're not prototype testing. Further, without a clear feature prioritization strategy, teams risk investing in features that don't resonate with customers, fail to stand out in the market, or introduce unnecessary complexity. Getting feedback from real users allows teams to align on what's working and what isn't. 

In this session get a walk-through of how to execute effective prototype testing and feature prioritization with UserTesting.

In this product tour, you'll learn how to:

• Rank features by user need, impact, and effort
• Quickly test prototypes from initial wireframes to high-fidelity interactive flows
• Gain stakeholder alignment and buy-in leading to clear, evidence-backed decisions