How does the Calm team leverage user insights to drive innovation in mental health? This session explores their approach to understanding why users disengage from their meditation app and how they identified critical unmet needs. Learn about Calm's methods for understanding users, their innovative testing processes, and how insights into unmet needs were transformed into testable new ideas, ultimately improving product features. Attendees will gain practical techniques for capturing and applying customer feedback to drive innovation.

• How Calm transforms user insights into innovative new products.
• Practical techniques for capturing and applying customer feedback.
• Strategies for driving meaningful engagement through unmet needs.