In today’s fast-paced product development cycles, design teams are under immense pressure to deliver solutions that work—quickly and effectively. Yet, 55% of product managers admit to making decisions based on guesswork, and 62% of prototypes go unvalidated—leading to costly rework, wasted time, and missed opportunities.

Join Dr. Duncan Shingleton, Senior Director of Product Strategy at UserTesting, as he explores how human insights can streamline your design process, eliminate guesswork, and ensure customer-centric decisions—helping you reduce rework and make confident choices, even when budgets are tight.

Join this webinar to walk away with the understanding of: 

🔍 Identifying Your "Why" – What does value mean to your customers? Where does it exist, and how might it differ from your business’s perspective?

🎯 Defining Your "How" – The critical lenses and frameworks to guide product, service, and experience design.

🚀 Activating Your "What" – How to leverage insights to ship products with confidence, ensuring they resonate with your customers