Join Sharla Collins, Consumer Insights & Innovation Research Director at Ally, as she shares her journey from traditional UX research to leading an innovation center of design. 

This session will explore how insights-driven innovation transforms banking customer experiences, featuring a deep dive into Ally’s approach to human-centered design and agile research methods. The presentation will showcase real-world examples, including the award-winning “Savings Buckets” product, and share how empathy and iterative research can drive engagement, loyalty, and measurable improvements in CSAT. Attendees will leave with actionable strategies to embed customer insights into their own workflows, enhancing product development and delivery.

In this webinar you will discover: 

• How Ally embedded customer insights to create empathy-driven banking products that increase satisfaction
• Strategies to foster trust and engagement by addressing emotional and practical customer needs
• Techniques for using scrappy, agile research to refine products quickly and effectively
• Insights into building scalable, impactful solutions through iterative design and collaboration