Tesco + USERTESTING
Win more moments that matter with customer-centric campaigns
Elevate Tesco’s brand messaging, digital engagement, and campaign ROI—with real audience insights before you launch
The rising challenges of the digital shopping and in-store experience of supermarkets
Price perception in a cost-conscious market
Tesco competes daily against Aldi and Lidl. Maintaining “cheapest full-line grocer” status requires more than just price cuts—it demands clear, compelling communication that resonates with your target audiences.
UserTesting helps Tesco:
- Validate price messaging (e.g., Clubcard Prices) for clarity and emotional impact
- Understand buyer sentiment across demographics and household types
- Optimise campaign creative and landing pages before going live
Outcome: Faster time-to-market, faster iteration, improved campaign ROI, and growth in value-driven segments
Deliver personalisation at unmatched scale
With over 16 million app users and 82% Clubcard penetration, personalisation isn’t optional—it’s critical. But at this scale, it’s complex.
What UserTesting Delivers:
Usability testing for Clubcard, app UX, and in-store digital screens
Uncover friction points and drop-offs on digital coupon relevance and omnichannel journeys
Get real-time insights from real Clubcard users—before campaigns launch
Outcome: Boosted engagement, retention, and return on digital personalisation efforts, coupon redemption, and campaign engagement
Rising costs. Shrinking returns.
Digital acquisition costs are up YoY. Every ad, every pound, every click needs to drive impact.
UserTesting helps Tesco:
- Eliminate wasted ad spend by testing creative, copy, and offers upfront
- Pinpoint what builds trust and drives action in each segment
- Strengthen sales-marketing alignment with real customer insight
Outcome: Higher ROAS, lower CPA, stronger pipeline conversion
Real results, not just features
How UserTesting can help Tesco.
- Rapid testing of creative, messaging, and digital experiences
- QXscore™: Benchmark customer experience across journeys and competitors
- Insight services: Hands-on support from experts to run and scale tests
- Audience insights: Validate segmentation and targeting before scaling
- Creative testing: See how ads, LPs, and offers land with real customers
- Messaging clarity: Know what resonates—ditch what doesn’t
Result: Confident decisions. Less risk. More impact.
See how the Tesco Bank team are succeeding with UserTesting.
See how Tesco stacks up
Curious how your experience compares to Sainsbury’s? Check out our mock QX Score benchmark to find out.
Resources for Tesco teams
Let’s make every pound work harder
Whether you're refining loyalty messaging, launching the next digital coupon campaign, or testing a new product story—UserTesting gives you the insight to execute with confidence.
