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SaaStr 2018: Join UserTesting CEO Darrell Benatar and Accel Partner Vas Natarajan for insights into going upmarket

Jennifer Moebius  |  February 01, 2018

For years, we offered a tool that adhered really well within large companies, but within one specific role: the user experience researcher. However, 2017 confirmed for us that understanding and improving the customer experience (CX) has become the entire organization’s objective and was no longer relegated to a few lone champions. Business leaders and top executives are realizing the ROI of investing in CX. To succeed, UserTesting’s natural evolution was to grow laterally and expand across the enterprise—and evolve from a tool to a solution. Join us at SaaStr 2018 to hear from our CEO Darrell Benatar and Accel Partner Vas Natarajan to learn how they're leading UserTesting (and other innovative companies like InVision!) upmarket, by continuing to delight the classic user and also captivate a new buyer.


Darrell Benatar, CEO of UserTesting Vas Natarajan, Partner at Accel


SaaStr Annual is the largest non-vendor confab in the world, uniting the global B2B SaaS community both online and off. In 2018, over 10,000 Founders, Senior Executives, and VCs will come together over three action-packed days. Here's more information on Darrell and Vas’ fireside chat: Going Upmarket.


SaaSr: February 6-8, 2018, "Going Upmarket” Thursday, February 8th at 12:00 -12:40 PM


Hilton Union Square, 333 O'Farrell Street, San Francisco – “Going Upmarket” in Studio C


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About the author:

Jennifer is a PR and Marketing professional with more than 15 years of experience championing global media and analyst relations efforts, content marketing, social media strategy, and speaking/awards programs for the high-tech and B2B sectors.