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cx

What is human insight? Why data alone isn’t enough to create great customer experiences

marketing

78 marketing questions to ask (and how to test them)

cx

Thriving in the Experience Economy, a Q&A with VP of Market Strategy, Michael Mace

product

Product manager vs. project manager: what’s the difference?

cx

How to build empathy and connect with customers through microcopy

cx

The empathy gap in self-service kiosk experiences

design

5 design terms your design teams want you to know

cx

Designing for digital natives: Are you ready for Generation Z?

design

7 Gestalt principles of visual perception: Cognitive psychology for UX

design

31 prototype testing questions every designer should ask