Connect with your exact customers
See, hear, and talk to your customers
Uncover insights about any experience
Share key insights across your organization
This year, Atlassian's annual client Summit brought over 2,100 Atlassian customers together for a 3-day experience. Finding target audiences for user testing their enterprise software can be tough going; but at Summit, they had everyone in one place.
Atlassian was looking for a way to collect actionable customer feedback and empower as many customers as possible to voice their thoughts and opinions on early- and late-stage features.
The Atlassian Test Lab, complete with kiosk stations, was set up to facilitate unmoderated sessions on-demand.UserTesting’s cloud-based solution enabled Atlassian’s global team to resolve issues related to their studies on the fly. They could capture results, edit prototypes and scripts remotely, and make necessary adjustments to their tests, all without wasting their customers’ time.
Get our best human insight resources delivered to your inbox every month. As a bonus, we'll send you our latest industry report, The rise of the Experience Economy!
About the author:
Stef Miller is a former marketer at UserTesting, where she spent most of her time connecting people with content. Miller has worked for global corporations and teeny tiny studios, and believes that true happiness comes from collaborating with creative people to make awesome things happen.