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About the author:
Dr. Diane Leung is the Conversion Rate Optimisation Manager at Cardif Pinnacle, providing pet insurance to customers through Cardif Pinnacle’s own brand, Everypaw, and through its partners (Sainsbury’s, Argos, Post Office, Itch). With a Ph.D. in Psychology, Diane uses her extensive research skills and understanding of human decision making to drive experimentation, challenge mindsets, and facilitate continuous growth within businesses.