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We’re in the midst of an emerging movement around building products, campaigns, and experiences based on continuous feedback from customers.
From November to December 2015, we asked the UX industry to participate in a 28-question survey. 7,725 professionals told us about their current situation and shared their thoughts on a range of topics like:
In our third annual UX Industry Survey, we sought to dig deeper into some of these trends and uncover more insights on how companies approach user experience (and customer experience).
We found that customer experience has become a growing focus for companies of all sizes, and that organizations are taking a more mature approach to collecting and utilizing customer feedback. Rather than just running surveys or user tests a couple times a year on a project-by-project basis, they’re making customer feedback a critical part of their product development process.
In fact, one of the questions we asked respondents was “Which team in your company finds the most value in UX research?” Here was their response, along with some insights on the important changes we’ve noticed from previous years.
This indicates that while UX research has traditionally been constrained to certain individuals or teams within a single department in any given company, teams of all kinds are starting to discover the value of evaluating and measuring the user experience they provide.
Compared to our survey results last year, there was a much more even distribution between Marketing, Product, and UX teams in 2015. This suggests that marketers and product teams may be weaving customer feedback into their processes more extensively than in the past.
We’re excited to continue to provide pros like you with insights on where the industry is heading and what’s on the horizon for UX within product, marketing and design disciplines.
P.S. A huge thank you to everyone who participated in the survey and shared their insight! Without you, this year’s Industry Survey wouldn’t have happened. And if our incredible boom of responses (almost three times as many participants as last year) says anything, the user experience community is thriving in today's ultra-connected multi-channel world.