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[Live webinar] Nordstrom Rack | Hautelook: Building a customer-centric culture

Jennifer DeRome  |  January 25, 2018

Nordstrom Rack | Hautelook (NRHL), a Nordstrom Company, empowers shoppers through choice and discovery of fashion at great prices. NRHL serves customers with a large selection of merchandise in over 200 Nordstrom Rack stores nationwide, on the web, and through the NRHL mobile app. The UX team supports mobile, web and omnichannel initiatives and has been tasked to implement a customer-centric culture to create a seamless experience for its customers across all touchpoints. In an upcoming webinar, Sherlyn Soo, Lead UX and Jessica Munoz-Miller, Sr. UX Researcher will cover how UX has evolved at NRHL from infancy to its current state, including the journey to proving the business case for a UX team and research resources. Sherlyn and Jessica will discuss how simple UX research tools and strategies have driven cultural change within the organization of NHRL and improved digital products and experiences for customers across channels.

In this webinar you’ll learn:

  • Challenges of building a customer-centric culture
  • How NRHL leverages UserTesting and other research tools to drive ROI
  • How to make the voice of the customer a priority when faced with limited resources

Register for the webinar

Ready to learn more? Follow the link below to register for the webinar. When: Tuesday, January 30, 2018, at 11:00 AM Pacific How: Register for the webinar here

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About the author:

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.