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Designing to Persuade and Engage [On-Demand Webinar]

Hannah Alvarez  |  January 22, 2015

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In our recent webinar, Andi Galpern, founder of Cascade SF, shared pointers on designing to persuade three different personality types:

  • Impatient: Always feels a sense of urgency, easily irritated with lengthy forms and processes
  • Skeptical: Loves finding problems and developing arguments, never accepts anything at face value
  • Stubborn: Already has their mind made up, attached to their beliefs, difficult to convince

Here are some of our favorite takeaways from the presentation:

Keep it simple and easy to understand

"Design for everybody so that everybody is on the same page. No matter what level of education your audience has, just keep things as simple as possible."

Use social proof

"A social rating system is one of the most important things to integrate into the product. If you have a 5-star rating from 2,411 people, that's a pretty good indicator that it's valuable. If that many people are saying 'Yes,' it's more likely to convince me to try it out."

Always be testing

"Too many people rush into designing without testing, and they think that they're correct. It's better to design something a little bit and then test it and adjust it based on how people react."

Don't muddle the message

"No matter what we're saying, we always want to present it with facts, respect, dignity, and confidence. Deliver everything you're saying in small portions to make sure you're not overwhelming people."

Watch the webinar on-demand

Want more tips on designing to persuade and engage your audience? Watch Andi's webinar now!

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About the author:

Hannah is a content manager, dedicated to helping marketers and designers build amazing experiences. In her free time, she likes making things and going on adventures.