Connect with your exact customers
See, hear, and talk to your customers
Uncover insights about any experience
Share key insights across your organization
In our recent webinar, Andi Galpern, founder of Cascade SF, shared pointers on designing to persuade three different personality types:
"Design for everybody so that everybody is on the same page. No matter what level of education your audience has, just keep things as simple as possible."
"A social rating system is one of the most important things to integrate into the product. If you have a 5-star rating from 2,411 people, that's a pretty good indicator that it's valuable. If that many people are saying 'Yes,' it's more likely to convince me to try it out."
"Too many people rush into designing without testing, and they think that they're correct. It's better to design something a little bit and then test it and adjust it based on how people react."
"No matter what we're saying, we always want to present it with facts, respect, dignity, and confidence. Deliver everything you're saying in small portions to make sure you're not overwhelming people."
Want more tips on designing to persuade and engage your audience? Watch Andi's webinar now!
Get our best human insight resources delivered right to your inbox every month. As a bonus, we'll send you our latest industry report: When business is human, insights drive innovation.