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If you thought Valentine’s Day was the only day each year to shower your sweetheart with affection you might be surprised to know there’s another day to celebrate your love! If you’ve never heard of Sweetest Day, we’re happy to tell you all about it! The holiday was started in 1921 by a group of confectioners in Chicago to distribute sweet treats to the less fortunate in their community, like newsboys, orphans, the elderly, and the poor. Over the years its quietly grown into another—much needed, if you ask a sweet tooth—excuse to share and indulge your affection with the ones you love. Next to sugary delights, there’s nothing sweeter than serving up a great experience for your customers. Recently, two UserTesting customers helped show their customers the love in anticipation of this upcoming Sweetest Day by quickly gathering human insights to help shape a great experience from start to finish. Patty Gormley, Interim Head of eCommerce at Godiva, noted:
UserTesting helps us connect with and understand the needs and expectations of our target audience—chocolate lovers—so that we can give them a great online shopping experience. So whether they are treating themselves or gifting chocolates for special occasions like anniversaries or holidays like Sweetest Day, we want to make it easy to share the love and be sure our customers can find exactly what they are looking for.
But sweets don’t just come in the sugary variety. Intimates retailer, Adore Me relies on human insights to tailor the purchasing experience for every kind of shopper. Alexandra Diaz, User Experience Design Lead at Adore Me, said,
UserTesting moves at the speed of our business demands, delivering the human insights we need to understand the diversity of our customers' journeys across web and mobile app experiences. This deep customer empathy ensures we deliver the right items to the right shoppers at the right time—whether it’s for holidays like Sweetest Day or simply to celebrate one’s unique self.
Whether it’s the Sweetest Day, Halloween, Valentine’s Day, or just a Wednesday, human insights are the gift that keeps giving all year round. By continuously focusing on customer needs and experiences, companies across industries can keep their fingers on the pulse of consumer’s ever-changing expectations, always making their customer feel like they’re number one.
If you’d like to learn more about how UserTesting can help you understand your customers through on-demand human insights, contact us here.