With 22 million people in the U.S. “cutting the cord,” traditional one-size-fits-all approaches to media and entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The subscription video-on-demand (SVOD) era puts customers in the driver’s seat, cementing the customer experience (CX) as the main differentiator on which all services must compete.
In the webinar next week, Steve Ricken, Ph.D., UX researcher at UserTesting, and UserTesting’s VP of Product Marketing Michael Mace will present the findings from UserTesting’s competitive benchmarking study of the top five SVOD apps—Netflix, HBO Now, Amazon Prime, Hulu, and YouTube TV—uncovering three keys to dominating the next generation of great streaming media experiences.
In this webinar, you’ll learn:
- How the top 5 SVOD companies measure against each other
- Which features create frictionless viewing for the best customer experience
- How a variety of content can be a key differentiator
- How relevant content recommendations keep customers coming back
Register for the webinar
Ready to learn more? Follow the link below to register for the webinar.
When: Wednesday, June 26, 2018, at 11:00 AM Pacific