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The theme for World Usability Day 2017 is "Inclusion through User Experience". The day celebrates user experience and other professionals who "create technology, products, and services that are inclusive at their core.” This is music to our ears here at UserTesting. What gets us really excited about what we offer is that it democratizes UX, enabling everyone to get the insights they need to create better experiences for their stakeholders, whoever they may be. We’re obsessed with finding ways to make it easier and faster for everyone involved in product and design decisions to see things through their customers’ eyes. We believe that human insights are integral to every decision made across an organization. UX research isn't just for researchers—it’s for everyone. Our goal is for more and more organizations to be ideating and designing from a place of empathy and understanding and having this practice be the norm.
To keep supporting this, and to celebrate World Usability Day this year, we’ve teamed up with our friends at Optimal Workshop to share a panel discussion about “How to bring people in an organization closer to UX research” and give you the chance to win some of our favorite books. Check out the video here along with some other great content on the topic of inclusion through UX.