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Janelle Estes

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About the author: Janelle is UserTesting's Chief Insights Officer and an expert research practitioner fascinated by human behavior and intrigued by data insight. She brings over 15 years of experience conducting large-scale customer research initiatives with both B2C and B2B companies across a variety of industries to help them transform their customer, user, and brand experiences.

Janelle's articles

cx

How to get your whole company to buy into the customer experience ethic

cx

Don’t confuse digital transformation with customer experience

cx

The power of emotion and empathy in advertising: a study of Nike’s USA Women’s World Cup advertisement

cx

Making emotional connections with customers through AI

research

Generative vs. Evaluative Research: What’s the Difference and Why Do We Need Each?

research

Crafting a Well-Rounded User Research Plan