Tricia Wang

Co-Founder, Sudden Compass and Global Tech Ethnographer

Dr. Tricia Wang is a tech ethnographer who is driven by the belief that technology must serve humanity. Organizations turn to her to help them see the unexpected human behaviors that can radically shift their business. She is the co-founder of Sudden Compass, a consulting firm that helps organizations solve their most pressing problems around understanding customer behavior, designing data systems, building technology products, and bringing new ideas to market. She is a frequent conference keynoter, a pioneer in operationalizing data science with what she calls Thick Data, which she describes in her TED talk. She is a leading authority on digital transformation, building data teams, customer experience, and ethics of personal data usage in artificial intelligence.

Jonah Berger

New York Times and Wall Street Journal best-selling author and Wharton professor

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He’s published 50+ articles in top-tier academic journals and popular outlets like The New York Times and Harvard Business Review often cover his work. He regularly consults for organizations like Google, Apple, Nike, and the Gates Foundation.