Companies are being asked to do more with less. They need to move quickly to build experiences that meet changing customer expectations and they need to do so faster than ever, all while minimizing risk and costly rework.

Watch this special virtual fireside chat with Jeff Hoffman, Former Vice President, Digital, Analytics, & Technology at Best Buy, to discover how winning teams build, validate, and embed customer feedback into their development cycles. Learn how to avoid rework and make better, faster decisions—so you can feel more confident throughout the entire development process, from concept to launch and beyond.  

In this session, you will walk away with the understanding of how to:

• Build upon the tools and practices your organization uses to develop even deeper customer understanding.
• Develop plans for more impactful customer experiences.
• Mitigate risk by validating concepts before investing resources or making costly mistakes.
• Reduce rework in your process by driving alignment across the org.
• Increase the velocity and quality of what teams deliver.