In today’s digital-first world, product and UX teams are under increasing pressure to deliver seamless, user-driven experiences that also drive measurable business impact. Building a high-performing team that prioritizes human insights is key. Clear goals, and a methodological way to achieve them, helps to reduce conflict at the individual level, align teams around shared goals, and make data-driven decisions that improve goal conversion rates.

Join Dr. Duncan Shingleton, Senior Director of Product Strategy at UserTesting, as he explores how to build and scale teams that prioritize customer insights to maximize conversion rates.  Learn how to foster collaboration, eliminate decision-making roadblocks, and ensure every design choice is backed by actionable data.

In this webinar, we’ll answer critical questions for design leaders, including:

• Structuring a high-impact team: Aligning roles, design research processes, and collaboration strategies to focus on conversion optimization.
• Embedding customer insights at scale: Learn how to integrate research into product and design workflows to drive continuous improvement in conversion rates—without sacrificing research rigor.
• Building a customer-driven culture for impact: Bridge gaps in team alignment to ensure insights lead to action, helping teams make confident, customer-backed decisions that directly improve goal conversions.