Security

Technology

ADT competitor analysis + UserTesting

Read how the home security company assessed perceptions of key competitors to guide their marketing and product development

Abhijeet Bhattacharya - Senior Director - Product and Experience Design, ADT

We study our users at both the micro and macro levels. UserTesting is an integral component of our development cycle as it helps us scale our products from now to the future.

Abhijeet Bhattacharya

Senior Director - Product and Experience Design, ADT

  • 7x
    Increase in the speed of research over traditional methods
  • Customer-led investigations into the products offered by competitors
  • Greater confidence across teams for the ADT+ app launch
I can’t overstate the value of watching customers move through the screens of competitor mobile apps. This helped us understand how they arm and disarm security functions; how they access a panic button; how they zoom in while they watch their home or office from their smartphone; and even how dependent they are on WiFi.
Kevin Smith - Senior User Experience Researcher, ADT
Kevin Smith Senior User Experience Researcher, ADT
It was amazing talking to users in their natural environments at home or on the go. During a live session, a participant showed us how she uses the mobile app while her daughter sat on her lap. That’s what we need, genuine experiences!
Mai Nakhala UX Researcher, ADT
Mai Nakhala UX Researcher, ADT
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