Industry

UserTesting for B2B technology organizations

Understand and empathize with the experiences of enterprise users to increase customer value

hero image for industries B2B technology

Empowering B2B organizations to succeed

Organizations often analyze their competition’s strengths and weaknesses to devise winning strategies to stay ahead of the pack. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators and identify areas of opportunity.

Cover illustration for UserTesting guide to competitive analysis

How B2B tech organizations build valuable, differentiated product experiences with UserTesting

Soon after we launched the Instant Buy function, we received many new orders. And we consider this project a huge customer experience win.”
Alejandro Gutierrez Senior Product Designer, Zendesk
The value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers."
Ryan Melcher Director, Selling Partner Interfaces, Amazon
By being involved in these projects so early on, the Software UX Design team is able to shape the experience to be as intuitive for our users as possible, improving customer satisfaction and driving business growth.
Diana Gerli Software UX Design Manager, Lenovo

Adapt and differentiate with UserTesting

How B2B tech organizations leverage UserTesting

  • Generate insights through a robust research platform and leverage services to augment their staff
  • Use intercepts to learn firsthand how customers can benefit from AI enhancements
  • Apply the right methods to understand how customers think, feel, and behave
  • Avoid competitor’s missteps by testing new concepts before launch
researcher designer collaborating with path

Earn customer loyalty and trust with UserTesting

  • UserTesting has totally changed the perception about user research being an expensive and time-consuming process.
    Harsha
    Harsha Thayi Senior Manager, User Experience, T. Rowe Price
  • UserTesting empowers us to have a much more strategic approach than NPS alone because it delivers far richer human insight.
    Grant
    Grant Yurada Senior Manager, UX Product Design
  • A tool like UserTesting makes it much easier for us to understand how customers are using our solutions, and negates the need for additional time-consuming research."
    Shamraiz
    Shamraiz Gul Senior UX Lead, Finastra
  • The marketing department uses UserTesting to test the messaging that they have on several key web pages. From that, they were able to boost the amount of page views by up to 400%, which was fantastic.
    Jennifer
    Jennifer Lee UX Research Lead, Wise

Check out test templates created by experts

Get started quickly with UserTesting test templates used to quickly validate concepts, discover needs, and hear your customer thoughts on your experiences and services.

journey icon

Feature prioritization

See how users and customers prioritize different features or projects—and what matters most

Learn more
improve icon

Product adoption

Understand what keeps your most loyal customers engaged with your products

Learn more
devices icon

Mitigating risk

Reduce risk by testing with your target audience throughout development

Learn more
Getting User Feedback At Every Stage Of The Design Process | Cover

Guide

Getting user feedback at every stage of the design process

One of the most important tools in a designer’s toolbox is feedback. Design teams...
The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...

Blog

Why B2B companies need to compete on great CX to win over customers

In the past, a small number of behemoths dominated the B2B market, but today...