Industry
UserTesting for B2B technology organizations
Understand and empathize with the experiences of enterprise users to increase customer value
Enabling B2B technology organizations to succeed
Today, in the fiercely competitive B2B technology market, organizations face the daunting task of differentiating their offerings with fewer resources. Additionally, the rapid evolution of technology trends adds to the challenge of staying relevant and ahead of the curve. To tackle these obstacles, organizations must explore ways to efficiently leverage their resources while focusing on continuous innovation to meet their customer's needs.
Capture difficult-to-reach user insights faster, innovate and improve product usability, and reduce product risk before release. Make informed decisions to survive and thrive by meeting and exceeding changing B2B customer expectations.
How B2B tech organizations build valuable, differentiated product experiences with UserTesting
Adapt and differentiate with UserTesting
How B2B tech organizations leverage UserTesting
- Generate insights through a robust research platform and leverage services to augment their staff
- Use intercepts to learn firsthand how customers can benefit from AI enhancements
- Apply the right methods to understand how customers think, feel, and behave
- Avoid competitor’s missteps by testing new concepts before launch
Earn customer loyalty and trust with UserTesting
- UserTesting has totally changed the perception about user research being an expensive and time-consuming process.
- UserTesting empowers us to have a much more strategic approach than NPS alone because it delivers far richer human insight.
- A tool like UserTesting makes it much easier for us to understand how customers are using our solutions, and negates the need for additional time-consuming research."
- The marketing department uses UserTesting to test the messaging that they have on several key web pages. From that, they were able to boost the amount of page views by up to 400%, which was fantastic.
Check out test templates created by experts
Get started quickly with UserTesting test templates used to quickly validate concepts, discover needs, and hear your customer thoughts on your experiences and services.
Feature prioritization
See how users and customers prioritize different features or projects—and what matters most
Product adoption
Understand what keeps your most loyal customers engaged with your products
