Industry
UserTesting for B2B technology organizations
Understand and empathize with the experiences of enterprise users to increase customer value
Empowering B2B organizations to succeed
Organizations often analyze their competition’s strengths and weaknesses to devise winning strategies to stay ahead of the pack. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators and identify areas of opportunity.
How B2B tech organizations build valuable, differentiated product experiences with UserTesting
Soon after we launched the Instant Buy function, we received many new orders. And we consider this project a huge customer experience win.”
The value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers."
By being involved in these projects so early on, the Software UX Design team is able to shape the experience to be as intuitive for our users as possible, improving customer satisfaction and driving business growth.
Adapt and differentiate with UserTesting
How B2B tech organizations leverage UserTesting
- Generate insights through a robust research platform and leverage services to augment their staff
- Use intercepts to learn firsthand how customers can benefit from AI enhancements
- Apply the right methods to understand how customers think, feel, and behave
- Avoid competitor’s missteps by testing new concepts before launch
Earn customer loyalty and trust with UserTesting
- UserTesting has totally changed the perception about user research being an expensive and time-consuming process.
- UserTesting empowers us to have a much more strategic approach than NPS alone because it delivers far richer human insight.
- A tool like UserTesting makes it much easier for us to understand how customers are using our solutions, and negates the need for additional time-consuming research."
- The marketing department uses UserTesting to test the messaging that they have on several key web pages. From that, they were able to boost the amount of page views by up to 400%, which was fantastic.
Check out test templates created by experts
Get started quickly with UserTesting test templates used to quickly validate concepts, discover needs, and hear your customer thoughts on your experiences and services.
Feature prioritization
See how users and customers prioritize different features or projects—and what matters most
Product adoption
Understand what keeps your most loyal customers engaged with your products
