UserTesting for pharmaceutical and biotech

Innovate digital experiences and drive results by getting a deep understanding of and empathizing more with patients, providers, and consumers

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Empowering pharmaceutical organizations to succeed

The digital age ushered in a new era for pharmaceutical and biotechnology organizations. Heightened public scrutiny, digital advancements, increased competition, and a shift toward patient-centered care models all contribute to an evolving landscape. 

By leveraging customer feedback from patients, providers, and consumers, teams can place consumers at the center of the development of campaigns, digital experiences, and services. Organizations can adapt to quickly changing attitudes and behaviors, and reduce risk when launching new experiences—driving rapid innovation and competing with greater confidence.

Forrest Wave 2023

Adapt and differentiate with UserTesting

How pharmaceutical organizations leverage UserTesting

  • Understand first-hand how customers view your organization to adjust messaging and campaigns
  • Test ads, commercials, and more before launch to ensure the message resonates
  • Capture competitive intelligence to inform a differentiated digital strategy and vision
  • Adapt rapidly to meet changing consumer needs with fast feedback
  • Capture feedback from niche audiences with UserTesting’s audience solutions
friction detection

Innovate and grow by putting consumers at the center of decision-making

Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story


See how a B2B healthcare tech company meets patient needs—and innovates new products for doctors, pharmacists, and insurers

Check out test templates created by experts

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experience.

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    Healthcare and wellness experiences templates

    Get candid feedback or validation to help evaluate a new concept or idea.

    Explore template
  • journey icon

    Understand the patient journey

    Improve the design and development of your health and wellness experiences while safely managing sensitive data

    Explore template
  • Monitor + phone icon

    Needs and frustrations discovery

    Identify opportunities to improve customer experiences or activities

    Explore template

Additional resources