Industry
Pharmaceutical and biotech
Innovate digital experiences and drive results by getting a deep understanding of and empathizing more with patients, providers, and consumers
![Hero image for industries pharmaceutical](https://usertesting.widen.net/content/6ygiyw20db/webp/HERO-industries-pharmaceutical-725x512.png?crop=yes&k=c&w=725&h=512)
Adapt and differentiate with UserTesting
How pharmaceutical organizations leverage UserTesting
- Understand first-hand how customers view your organization to adjust messaging and campaigns
- Test ads, commercials, and more before launch to ensure the message resonates
- Capture competitive intelligence to inform a differentiated digital strategy and vision
- Adapt rapidly to meet changing consumer needs with fast feedback
- Capture feedback from niche audiences with UserTesting’s audience solutions
![friction detection](https://usertesting.widen.net/content/r6okmd2xnf/webp/IMAGE-AI-Friction-Detection-618x400.png?crop=yes&k=c&w=600&h=388)
Innovate and grow by putting consumers at the center of decision-making
Check out test templates created by experts
Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experience.