Industry

Pharmaceutical and biotech

Innovate digital experiences and drive results by getting a deep understanding of and empathizing more with patients, providers, and consumers

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Adapt and differentiate with UserTesting

How pharmaceutical organizations leverage UserTesting

  • Understand first-hand how customers view your organization to adjust messaging and campaigns
  • Test ads, commercials, and more before launch to ensure the message resonates
  • Capture competitive intelligence to inform a differentiated digital strategy and vision
  • Adapt rapidly to meet changing consumer needs with fast feedback
  • Capture feedback from niche audiences with UserTesting’s audience solutions
friction detection

Innovate and grow by putting consumers at the center of decision-making

Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

CoverMyMeds

See how a B2B healthcare tech company meets patient needs—and innovates new products for doctors, pharmacists, and insurers
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

GSK

Discover how the biopharma leader builds websites that educate healthcare professionals about medicines and vaccines
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

CoverMyMeds

See how a B2B healthcare tech company meets patient needs—and innovates new products for doctors, pharmacists, and insurers

Check out test templates created by experts

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experience.

  • tablet 2 - graph icon

    Healthcare and wellness experiences templates

    Get candid feedback or validation to help evaluate a new concept or idea.

    Explore template
  • journey icon

    Understand the patient journey

    Improve the design and development of your health and wellness experiences while safely managing sensitive data

    Explore template
  • Monitor + phone icon

    Needs and frustrations discovery

    Identify opportunities to improve customer experiences or activities

    Explore template

Additional resources

Blog

Testing your mobile healthcare experience

The healthcare landscape is changing rapidly due to technological advances and the proliferation of...

Report

HIPAA and human insight

A s our access to physical and mental health solutions continues to broaden through...

Guide

Mitigating risk in digital product development

W hether you’re a product leader at a digitally native organization or your team...