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Energy
NRG Energy + UserTesting
See how NRG Home and Reliant used human insight to refine their company mascot and revise ad campaigns before publishing them
About the company
NRG Energy, Inc. is an American energy company, headquartered in Houston, Texas. NRG serves over 7 million retail customers in 24 US states. An NRG subsidiary, Reliant is one of the largest Texas electricity providers. Reliant serves over 1.5 million Texans.
Industry: Energy
Company Size: Global Role: Executives Customer Type: B2C or D2C Region: North America
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Key insights discovered for Reliant’s marketing and advertising programs
Refinement of the Hugo mascot, who customers and the public now associate with Reliant
I'll actually never forget the first time I was able to participate in a customer interview with UserTesting. It really illuminated what customers feel, what their needs are, what their pain points are.
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