UserTesting's Annual User Experience (UX) Industry Report Uncovers a Movement Around Building Products & Experiences Based on Continuous Customer Feedback
MOUNTAIN VIEW, Calif., Feb. 3, 2016 – UserTesting, the world’s largest user research platform, today released the results of its third annual UX Industry Report. With 7,725 respondents, this is the largest report on the state of the UX industry. The findings reveal that creating great customer experiences is shifting from the fringes of business best practices to a main priority. Organizations around the world are responding by taking a more mature approach to collecting and using customer feedback. Report highlights include:
1. UX Research Expands into Marketing and Product
When asked which team in the company found the most value in UX, respondents provided a more even distribution among Marketing, Product and UX teams this year. Marketers and product teams are weaving customer feedback into their processes more than ever before.
“Too many Marketers don’t pay attention to their customer’s experience,” said online marketing authority, Bryan Eisenberg. “User research offers CMO’s the contextual insights they need to make sense of big data and blow their competitors out of the water.”
2. Multi-Device Interaction and Mobile Top Trends Impacting UX
Multi-device interaction has held the lead in this question for the past three years. This year, 60% chose multi-device interaction as the most important online trend affecting UX research in the next five years. The line between digital and physical experiences is blurring as more brand interactions span multiple devices.
3. UX Budgets Rise Sharply, Frequency Increases
Year over year, responses have shifted away from small to mid-sized monthly budgets. In 2014, the largest segment was the $1 to $500 monthly budget range; this year, it was the $1,001 to $5,000 monthly range. Additionally, there was a rise in more frequent testing with the percentage of respondents who ran tests daily doubling from 2014 to 2015. Looking ahead to 2016, more than half (60%) say their company will test more frequently.
“For years we’ve been hearing that customer experience is a priority for executives, but for the first time this survey reveals that companies of all sizes are finally making significant investments in CX,” said UserTesting President and COO, Chris Hicken.
To uncover these trends, UserTesting conducted a global survey during the months of November and December 2015, and received responses from 7,725 participants (44% male, 55% female, with over 60% in the 26-45 age range). More than 65% of respondents hold a 4-year college degree or higher.
To view the complete report, including an interactive tool to filter by Industry and/or Company Size, visit https://info.usertesting.com/ux-industry-survey-2015.
UserTesting is the fastest and most advanced user experience testing platform on the market. The company gives marketers, product managers, and UX teams on-demand access to people in their target audience who deliver audio, video, and written feedback on websites, mobile apps, prototypes, and even physical products and locations.
headquartered in San Francisco, CA, UserTesting helps over 35,000 customers (including the top 10 web properties in the U.S.) get the user feedback they need to create an excellent customer experience. User panels are currently available in the U.S., Canada, the UK, and India. For more information, visit www.usertesting.com.