THE STATE OF UX: NEARLY 8,000 UX, MARKETING & PRODUCT PROFESSIONALS WEIGH IN
UserTesting’s Annual User Experience (UX) Industry Report Uncovers a Movement Around Building Products & Experiences Based on Continuous Customer Feedback
MOUNTAIN VIEW, Calif., Feb. 3, 2016 – UserTesting, the world’s largest user research platform, today released the results of its third annual UX Industry Report. With 7,725 respondents, this is the largest report on the state of the UX industry. The findings reveal that creating great customer experiences is shifting from the fringes of business best practices to a main priority. Organizations around the world are responding by taking a more mature approach to collecting and using customer feedback. Report highlights include:
1. UX Research Expands into Marketing and Product
When asked which team in the company found the most value in UX, respondents provided a more even distribution among Marketing, Product and UX teams this year. Marketers and product teams are weaving customer feedback into their processes more than ever before.
“Too many Marketers don’t pay attention to their customer’s experience,” said online marketing authority, Bryan Eisenberg. “User research offers CMO’s the contextual insights they need to make sense of big data and blow their competitors out of the water.”
2. Multi-Device Interaction and Mobile Top Trends Impacting UX
Multi-device interaction has held the lead in this question for the past three years. This year, 60% chose multi-device interaction as the most important online trend affecting UX research in the next five years. The line between digital and physical experiences is blurring as more brand interactions span multiple devices.
3. UX Budgets Rise Sharply, Frequency Increases
Year over year, responses have shifted away from small to mid-sized monthly budgets. In 2014, the largest segment was the $1 to $500 monthly budget range; this year, it was the $1,001 to $5,000 monthly range. Additionally, there was a rise in more frequent testing with the percentage of respondents who ran tests daily doubling from 2014 to 2015. Looking ahead to 2016, more than half (60%) say their company will test more frequently.
“For years we’ve been hearing that customer experience is a priority for executives, but for the first time this survey reveals that companies of all sizes are finally making significant investments in CX,” said UserTesting President and COO, Chris Hicken.
To uncover these trends, UserTesting conducted a global survey during the months of November and December 2015, and received responses from 7,725 participants (44% male, 55% female, with over 60% in the 26-45 age range). More than 65% of respondents hold a 4-year college degree or higher.
To view the complete report, including an interactive tool to filter by Industry and/or Company Size, visit https://info.usertesting.com/ux-industry-survey-2015.
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com.
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