Press Release
SAN FRANCISCO, CA. – May 1, 2025 – UserTesting, the leading provider of human insights for the enterprise, today announced the winners of the 2025 Illumi Awards during the THiS Connect San Francisco event.
Now in its fourth year, the illumi Awards honor UserTesting customers who are transforming the way businesses operate by embedding customer perspectives into the heart of decision-making. These companies are setting a new standard for innovation, growth, and customer experience–powered by continuous, human-centered insights.
The 2025 winners were first revealed in San Francisco, with additional regional celebrations planned for New York on May 29 and London on June 5, recognizing global excellence across industries and markets.
Distinguished Luminaries: Blue Cross Alberta, CDK Global, Gousto, Home Chef, Iberia Airlines, Merck Life Sciences, N26, Nuveen (a TIAA company), Sage, and Salesforce.
These companies submitted outstanding applications that showcased excellence, creativity, and measurable impact, earning special recognition from the illumi judging panel.
“This year’s illumi Award winners are proof that listening to customers isn’t just good practice—it’s a competitive advantage,” said Eric Johnson, CEO of UserTesting. “These organizations are using human insight to shape products, strategies, and experiences that truly resonate. We’re proud to celebrate how they’re setting the standard for customer-led innovation across industries and around the world.”
To learn more about the illumi Awards and explore the stories behind the winners, click here.
UserTesting Technologies, Inc.
Susie Penner
press@usertesting.com
About UserTesting
UserTesting enables organizations to craft exceptional customer experiences through actionable human insights. With the world’s strongest participant network, AI-driven insights, comprehensive feedback solutions, and expert-level