UserTesting Blog

Featured articles

  • woman-presenting-marketing-strategy-to-colleagues

    Blog

    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

    Blog

    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

    Blog

    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

Woman holding credit cart looking at laptop

Blog

11 interesting approaches to guest checkout design

While it was once common practice to ask customers to register before moving into...
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Two women in an office reviewing a document

Blog

11 pleasing examples of ecommerce product copy

Good copywriting on product pages can be taken for granted or overlooked. But when...
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3 coworkers huddled around a desk pointing to a tablet

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What is guerrilla testing and how do you use it?

What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
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Group of professionals working on a task

Blog

What’s the difference between formative and summative usability testing?

Usability tests are used to discover the effectiveness of a design and evaluate the...
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Group of people sitting in a small circle talking

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Demystifying UX statistics: What is p and what does p < 0.05 mean?

We spend a lot of our time analyzing the data, identifying insights, and making...
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Two women discuss over a tablet.

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What are confidence intervals and why do we need them?

Why do we need confidence intervals? When we run usability studies we are typically...
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Blog

What metrics and KPIs do the experts use to measure UX effectiveness?

What’s the difference between UX metrics and KPIs? UX metrics are a set of...
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Family of three sitting together while looking at a tablet

Blog

How to create and measure digital accessibility

So, you’ve been asked to make your designs and software accessible. You know what...
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Photo of a person sitting on a couch pointing television remote

Blog

How media and entertainment pros mitigate risk

Throughout the last two decades, few business sectors have changed as dramatically as media...
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