Former VP of Engineering at & CTO of Flywheel Mark Towfiq Joins UserTesting Executive Team

MOUNTAIN VIEW, Calif., March 18, 2015 – On the heels of securing a $45.5 Million funding round, UserTesting, the world’s largest user experience platform, today announced the addition of Mark Towfiq as Senior Vice President of Product and Engineering. A proven product development leader for e-commerce giants, such as, and leading mobile startups, such as Flywheel, Mark’s expertise well positions UserTesting to continue to revolutionize user experience testing.

As SVP of Product and Engineering at UserTesting, Mark will lead a team of more than 20 members and nearly double this team in 2015. Given the great demand for in-the-wild testing, Mark will pioneer new services at UserTesting that enable and support user experience testing anytime, anywhere. Most recently, Mark was the Chief Technology Officer (CTO) at Flywheel and prior to that CTO at FanSnap, where his teams created mobile and web products with integrated payment and location-based services. Prior to these startups, Mark held positions as Vice President of Engineering at both and Nextag (Wize Commerce), where he built teams of up to 100 people and managed e-commerce platforms that scale to handle millions of visitors and transactions.

“Mark has built and managed very large teams effectively and is passionate about fostering a collaborative work environment,” said Darrell Benatar, CEO of UserTesting. “With his impressive background in leading e-commerce and mobile companies to great success, Mark is the right person to scale and inspire our product offering and ultimately help UserTesting change the world.”

“With UserTesting’s remarkable growth comes the challenge of maintaining the stability and robustness of our services,” said Mark Towfiq, SVP of Product & Engineering at UserTesting. “I look forward to meeting these demands head-on by scaling an already extraordinary team that mines data to drive decisions, and continuing to innovate by building new capabilities that help companies create great experiences.”

About UserTesting
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit

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