All works by Ayaz Nanji

How Top B2B Companies Use Customer Insights to Succeed: Step 3---After the Conversion

Sometimes we marketers spend so much time focused on getting potential customers to convert...

How Top B2B Companies Use Customer Insights to Succeed: Step 2—Conversion

Getting people to visit your digital offerings is hugely important, but it's not necessarily...

How Top B2B Companies Use Customer Insights to Succeed: Step 1---Audience Building

Okay, we all know abstractly that understanding customer behavior is important for B2B companies...

Playing with Fire: Mobile Users React to the New Amazon Fire Phone

When you first look at the newly released Fire phone, it doesn't appear to...