David DeFranza is a senior content strategist at Brooks Bell. Applying customer data and psychological frameworks, he contributes to client strategy and develops creative and copy solutions. Before joining Brooks Bell, David was a web producer and editor at Discovery Communications, working with media brands including The Discovery Channel, Animal Planet, TLC, and others.
All works by David DeFranza
Blog
Why Every Testing Program Should Develop a Roadmap
In today's guest post, David DeFranza, Senior Content Strategist at Brooks Bell, explains how...
