About the author

Omar Akhtar

Omar Akhtar

Omar Akhtar is the Director of Content Marketing at UserTesting. He's a former tech journalist, analyst and marketing adviser who also runs Benchmarker, a research service for B2B SaaS marketing benchmarks.

All works by Omar Akhtar

AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

Blog

5 non-negotiables for the modern research team

AI is accelerating software creation: can user research keep up? The rise of AI...
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2026 Marketing Priorities Study Hero Image

Blog

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...
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The UserTesting team at Content Marketing World

Blog

Stop guessing, start knowing: Lessons from Content Marketing

Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
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