All works by Omar Akhtar

research organization repository

Blog

Your research repository is probably a graveyard. Here’s how to change that with AI

Every research leader has lived through some version of this conversation. A product manager...
AI is making design faster, but not better. Learn why judgment, user feedback, and confidence matter more than speed in the AI era.

Blog

When human judgement becomes the real design advantage

When AI can accelerate so much of the work, where do humans create the...
executives looking at post its

Blog

Why research teams need influence more than budget

An odd thing is happening inside many research organizations. Their work has gotten dramatically...
AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

Blog

The research process is broken. These 3 plays fix it

A familiar scene plays out in product organizations every day. A team is wrestling...
Learn how AI-powered UX research and continuous discovery help teams move faster without losing customer insight or design confidence.

Blog

How to make confident design decisions at AI speed: A practical checklist

AI has dramatically accelerated how fast teams can design, build, and ship. But there’s...
AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

Blog

5 non-negotiables for the modern research team

AI is accelerating software creation: can user research keep up? The rise of AI...
2026 Marketing Priorities Study Hero Image

Blog

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...
The UserTesting team at Content Marketing World

Blog

Stop guessing, start knowing: Lessons from Content Marketing

Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...