All works by Omar Akhtar

Learn how AI-powered UX research and continuous discovery help teams move faster without losing customer insight or design confidence.

Blog

How to make confident design decisions at AI speed: A practical checklist

AI has dramatically accelerated how fast teams can design, build, and ship. But there’s...
AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

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5 non-negotiables for the modern research team

AI is accelerating software creation: can user research keep up? The rise of AI...
2026 Marketing Priorities Study Hero Image

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The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...
The UserTesting team at Content Marketing World

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Stop guessing, start knowing: Lessons from Content Marketing

Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...