About the author

Headshot of author Spencer Lanoue

Spencer Lanoue

Spencer Lanoue is a marketer who helps UX designers, PMs, and marketers make things people want.

All works by Spencer Lanoue

Blog

3 mobile UX design principles from apps we love

Getting people to download your app is a challenge. And even if you do...
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Blog

The 11 best books for product managers

Being a great product manager is hard. Whether you’re working on an early product...
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Blog

9 behavioral psychology books for persuasive UX design

What does behavioral psychology have to do with UX design? Well, if you want...
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Blog

11 ways to generate evidence-based growth experiment ideas

Today’s post is an excerpt from our eBook, the product manager’s guide to customer-centered...
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Blog

How to set OKRs for your growth team: a brief introduction

“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
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Blog

11 ways to generate data-driven growth experiments

This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...
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Blog

7 customer experience tips for differentiating your company

What makes your company different from the competition? Most people tend to think of...
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Blog

How to build products that are 10x better than the competition

Elon Musk’s companies are making a ruckus in the automotive, aerospace, oil, and utility...
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Blog

Cognitive psychology for UX: the principle of limited attention

It’s physically impossible for us to pay attention to everything in our environment. We...
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