UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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How to improve your user experience

A customer's interaction with your website, mobile app, or digital experience can be a...

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7 user experience (UX) principles based on psychological phenomena

In some ways, UX professionals are like psychologists. They need to understand people’s motivations...
Team sitting at conference table in office reviewing conversion rates

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Usability testing vs. A/B testing

Usability and A/B testing create more customer-centric experiences and increase conversion rates . Although...

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How to get customer feedback without negatively impacting CX

Creating a great customer experience (CX) and fostering a customer-centric culture requires one important...

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3 reasons why organizations go without human insight

Today, terms like “customer experience” and “user centricity” litter countless websites. While organizations across...

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The history and future of UserTesting AI

Last month, we launched the AI Insight Summary beta at the 2023 Human Insight...

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Understand and avoid imposter participants in your experience research

As the number of digital products on the market continues to grow, organizations are...

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Amplifying impact: The Human Insight Summit 2023

The Human Insight Summit (THiS) is UserTesting’s annual customer conference, and this year, we...

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How to increase trust in consumer technology organizations

Tech consumers no longer have the same confidence in the applications and devices as...