UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Merging realities: Understanding and improving AR customer experiences with human insights

With the increased adoption of augmented reality (AR) in consumer mobile apps comes a...

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A new look for UserTesting: A brand and design system that connect

You may have noticed some changes to UserTesting recently. We’re excited to have made...

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Human Tech with Dr. Susan Weinschenk: How human insights drive customer-first design

Recently, UserTesting’s very own Stephen Fleming-Prot, Principal UX Researcher, was a guest on Human...

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UserTesting + Slack Integration

We’re pleased to announce that UserTesting is now integrated with Slack , the productivity...

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Inside the User Science team at UserTesting: Why Data Science and Research teams are better together

Recently, I gave a talk at ProductTank San Francisco to share some insight on...

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3 popular longitudinal studies

In recent years, UserTesting customers made higher investments in discovery research and complex user...

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UserTesting success story: Walmart Canada

Walmart has always operated on the philosophy of being focused on the needs of...
Photo of 3 people at a conference table looking at a tablet

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5 top studies run by successful marketing teams

Traditional market research projects can take at least four weeks to complete. However, successful...

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UserTesting success story: Code for America

Roughly 5 million adults in the U.S. are under community supervision at any given...