UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

    Blog

    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

    Blog

    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

Blog

A comprehensive overview of CX design

In today's competitive market landscape, customer experience (CX) can be a key differentiator between...

Blog

End-user experience monitoring

When it comes to digital experiences, users are raising their expectations. Digital product teams...

Blog

What are UX analytics and why do they matter?

When building a digital product or experience, user experience (UX) analytics are some of...

Blog

The ROI of consumer insights when building digital finance products

Laura Rae is the founder of OpenBox, a digital transformation consultancy that specializes in...
Team of UX designers optimizing websites and apps

Blog

Top 10 UX optimization tips

With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...

Blog

Why your organization needs a customer-centric approach

It's a competitive world out there. Markets evolve at lightning speed, and customer preferences...

Blog

A comprehensive overview of customer loyalty programs

Remember the punch cards at the local frozen yogurt stand? Ten visits and ten...

Blog

How to create impactful UX audits with direct customer insights

Robust user experience (UX) is a critical driver of an organization’s success. Studies show...

Blog

What is product discovery and why is it important?

Product discovery marks the beginning of a journey. It’s a team’s first vital step...