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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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The importance of proper ‘framing’ in UX research

At the risk of sounding like a broken record in the UX space, ‘you...
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Zoom call showcasing two people communicating through sign language

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The evolution of accessibility in UX and why it’s important

Why should we study the history of anything? History helps us better understand where...
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Sustainability templates for usability testing

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Sustainable design: how your website can save energy and the environment

How harmful to the environment is running a website? How much energy is your...
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woman writing on post its

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Interview: Stefan Twerdochlib, Product Design Lead at H&M

H&M, the Swedish multinational clothing-retail company, has recently seen enormous growth in its ecommerce...
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Six ecommerce trends for 2019

As I wrote back in 2018, the user experience of ecommerce sites has generally...
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Eight things you should know about using Zoom or Skype for remote research

Are you interested in conducting remote user research but you’ve noticed that Zoom has...
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Two women discuss over a tablet.

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13 experts on quantifying the commercial impact of UX research with A/B tests

I have an inkling that UX and A/B testing should work together more often...
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Interview: Veronica Bogdacenco, Conversion Rate Optimisation Manager at Buzz Bingo

We recently chatted with Veronica Bogdacenco, Conversion Rate Optimisation Manager, about her role in...
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Interview with Stephen Apap on the role of UX research at Betsson

Stephen Apap, Lead UX Researcher at Betsson Group, has been with the online gambling...
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