UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

Why you can’t miss The Human Insight Summit (THiS) 2022

Join us for UserTesting’s annual customer conference, The Human Insight Summit (THiS) October 17-19...
A diverse group of colleagues standing in a modern office, attentively listening to a presentation given by a man in a suit at a whiteboard

Blog

Employee-centric programs: 3 blockers and how to address them

More and more companies are starting to lean into employee-centric programs—the notion of inviting...

Blog

5 questions to ask when assessing research priority, according to a Customer Experience Consultant

Whether your organization is large or small, one question we’ve heard again and again...

Blog

What is the purpose of user testing?

Note: In this resource, “user testing” refers to the general process, while UserTesting signifies...

Blog

User testing guidelines: A step-by-step guide to optimizing your testing process

​Note: In this resource, “user testing” refers to the general process while UserTesting signifies...
Team of 3 people pointing to charts and graphs on sheets of paper on a conference table

Blog

Longitudinal studies

Longitudinal studies are tests that collect data on multiple occasions from the same participants...
Group of colleagues in a meeting room, with one woman standing and pointing at a laptop screen while the others listen attentively

Blog

Employee-centric programs: what they are and how they benefit your organization

Being an HR professional right now isn’t easy. With the transition into hybrid or...

Blog

How to write plain language for a better user experience

Good writing goes unnoticed. At least, that’s what we UX writers say to ourselves...

Blog

Find and share video insights faster

One of the most exciting parts of UX research is diving into study results...