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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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Roll-out strategies

At this point, you have a small team successfully using the new research repository...
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Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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Optimization and metrics

How will you know if your research repository is working and whether it is...
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Photo of a data center with rows of mainframe computers

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Migrating data

Once you’ve reviewed the data sources you would like to centralize, it’s time to...
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Building momentum

Once you’ve got buy-in and know the concerns and expectations of everybody involved in...
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Two women in an office reviewing a document

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Building a business case

Creating a user research repository isn’t just about implementing tools. It’s about designing better...
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Creating a UX roadmap for your A-Team

The A-Team’s John “Hannibal” Smith said it best with his catchphrase, “I love it...
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Diversity and inclusivity in user research: How, why, and when

Diversity and inclusivity issues affect everyone in all fields. UX research is one of...
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Automatically recruit participants for moderated UX research

Finding the right high-quality UX research participants is arguably the most important part of...
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13 fascinating and functional brutalist websites

As part of one of our articles on UI design trends, we mentioned brutalist...
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