Blog
How fast feedback helps marketers understand unmet audience needs
As marketers, it can be tricky to know if a campaign will land (or...
Blog
5 user-centered design principles from innovative tech companies
Does your design team have a specific set of beliefs that serve as guiding...
Blog
Deceptive patterns: the sinister side of UX
Several months ago I signed up for a free trial account with a popular...
Blog
The impact of UX on brand perception
Let’s play a little word association game. I’m going to share the names of...
Blog
8 tips for delighting prospects with striking company culture videos
There's no doubt that, right now, video is the king of digital content. And...
Blog
Know your audience for a better ROI
Know your audience. If it sounds deceptively simple, that’s because it is. In grade...
Blog
Freemium to premium: how to enhance your app subscription model
Over the last decade, mobile app development has become an increasingly profitable business. In...
Blog
Three CX lessons from the C-Suite
Customer experience (CX) is fast becoming the differentiator for success and startups that are...
Blog
How to win friends and influence people with user-centered copywriting
Whether you’re writing marketing copy or UX copy, your goal is to get the...
