UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Executive alignment drives customer-centricity: insights from a C-level strategist

Knowing your audience is foundational for marketers, UX professionals, and project managers alike. However...

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Retail vs online: the current feelings and expectations of European shoppers

The experience of shopping, specifically for non-essential items, varies in importance across people. For...

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New innovations that improve speed and quality of insights: April 2021 Product Release

At UserTesting, we believe all teams should build empathy for their customers and bring...

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New in-product template gallery makes launching tests easier than ever

Customers now have more choices than ever before, so providing an exceptional customer experience...

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Introducing smart tags for analyzing video and written feedback

Collecting customer and user feedback has become a cornerstone for building exceptional products and...

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Tree testing: how to evaluate website architecture

When it comes to designing websites and apps, there’s more to it than just...

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Announcing the 2021 CX Watchlist: 100 rising stars in CX

Customer experience is the heartbeat of companies today. Businesses don’t just compete based on...

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How video evokes empathy: insights from a former design lead at Hulu

When John S. Couch started at Hulu as Vice President of UX and Design...

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Accelerating edtech: supporting learners in a remote world

Edtech is booming by all accounts, whether it's measured by the more than $10...