UserTesting Blog

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  • Screenshot of a woman holding a Labubu

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    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

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    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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The 11 best books for product managers

Being a great product manager is hard. Whether you’re working on an early product...

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What retailers need to know heading into Black Friday

For most companies, Black Friday strategies are well into execution mode—marketing campaigns are running...

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How AI will influence UX in the next five years: 3 usability experts weigh in

Usability is about making the world an easier place for everybody to live. And...

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Holiday travel: discover what's motivating travelers—despite the pandemic

Welcome to UserTesting HITs, an ongoing series that shares human insight trends (HITs) uncovered...

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20 tools every user experience pro should know about

It's no surprise that many of you really dug our last list of essential...

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The Human Empathy Project: amplifying the voices of everyday Americans

In the United States where headlines dominate the media, it makes you wonder if...

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How parents are planning for a pandemic Halloween

Welcome to UserTesting HITs, an ongoing series that shares human insight trends (HITs) uncovered...

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Bridging quantitative and qualitative insights with Interactive Path Flows

Since its founding in 2007, UserTesting has established itself as the market leader in...

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Scale customer insight with Quick Answer builder and template access control

Customer insights are critical to making better business decisions that put the needs and...