UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

Photo of UX researcher using AI to analyze user feedback

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The future of AI and human insights

AI is transforming industries, from automation to predictive analytics. But when it comes to...
Photo of a team at a conference table discussing CX strategy

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The missing piece in your CX strategy (hint: it’s not more tech)

If you're responsible for digital customer experience, you've probably been here: facing declining conversion...

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How to gather real-time customer insights with Live Conversation

In today’s fast-moving digital landscape, understanding customer needs in real-time is critical to delivering...
Photo of a woman shopping on her mobile phone

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5 strategies to optimize mobile product page conversions

With mobile commerce on the rise, customers increasingly expect seamless, fast, and intuitive shopping...
Photo of woman concentrating while looking at laptop

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How to use the paradox of choice in UX design to increase conversions

Have you ever stood in front of a candy aisle and been overwhelmed by...

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6 stages of the product development process: from ideation to launch

Organizations need to innovate to stay relevant and beat the competition. This can be...

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How to include user research in early product development

Involving user research early in product development is integral to the success of a...

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4 tips for customer-centric digital product development

Collecting customer feedback is an integral part of the digital product development process. Product...
Photo of a football player catching a touchdown pass

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From kickoff to conversion: what makes Big Game ads unforgettable

The Big Game is more than just football—it’s the ultimate stage for brands to...