USERTESTING LAUNCHES HUMAN INSIGHT PODCAST TO BRING CUSTOMER EMPATHY INTO THE BUSINESS & EXPERIENCE EQUATION
Invites industry experts, market influencers, and business leaders for thought-provoking chats that look to advance the future of customer experience
SAN FRANCISCO, Calif – August 24, 2020 – UserTesting, a leading provider of on-demand human insights, today announced the launch of the UserTesting® Human Insight Podcast (HiP), co-hosted by UserTesting’s CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes. Insights shared on the podcast look to bring listeners a valuable new understanding of the business stories, ideas, and trends shaping the future of customer experience told first-hand by the experts themselves. The Human Insight Podcast launches on August 24th. To listen and subscribe to HiP please visit the official podcast page at https://www.usertesting.com/podcast
“UserTesting is in an incredibly unique position, not only because of the amazing brands we work with but also because of the research and insights we have access to every day. Each company we work with provides an opportunity for us to learn and to help brands build better experiences,” said Andy MacMillan, CEO at UserTesting. “I want this podcast to educate, entertain, and provide listeners with insightful commentary from industry experts that will help them navigate the ups and downs of today’s rapidly changing business environment.”
The unprecedented times brought on by the COVID-19 pandemic have changed the way businesses do business. The Human Insight Podcast will introduce listeners to industry experts and leaders from some of the world's leading brands as they discuss how they are facing today's business challenges and building customer experiences to suit. Each episode will provide a mix of use cases, best practices, business strategies, technology trends, and research findings to enlighten, inspire, and activate the listeners.
"We have an impressive lineup of subject matter experts scheduled for our first season that will provide our listeners with an in-depth look at trends across a number of vertical industries that are being fueled by continually shifting behaviors," said Janelle Estes, Chief Insights Officer at UserTesting. "I'm looking forward to hearing from industry leaders on their perspective around human insights that are meaningful to them in the current business environment, and how they are planning for success in the future."
The first season of the Human Insight Podcast will include discussions such as the impact of COVID-19 on messaging and branding, a discussion of the parallels between customer experience (CX), user experience (UX), and employee experience, the future of telemedicine in light of the global COVID-19, and measuring user happiness to name a few.
To hear from other industry leaders and practitioners pioneering the future of CX at some of the most innovative companies in the world, register for Human Insight World (#HiWorld20), a free virtual event taking place between October 12th - 14th, 2020.
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com.
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