User-centered design
User-centered design can be defined as a creative approach to problem-solving that centers on users throughout planning, design, and development—customized to fit their needs. Whether you’re developing a digital or physical product, with the user in mind, you guarantee creating a product that’s both desired and user-friendly.
What are the benefits of user-centered design?
- Higher ROI
- Increased likelihood of sales
- A more competitive edge
- A boost in customer loyalty and brand perception
- Reduced risk of lost time and budget
Questions to ask to achieve user-centered design
Consider asking your colleagues, and of course, your users:
- What problem are we solving for our users?
- What are your pain points?
- If you had a magic wand, what would you change?
What are the user-centered design principles?
While there’s no one set approach to user-centered design, design firm IDEO follows a six-step process.
1. Serve your users first and the rest will follow
2. Design for speed and simplicity
3. Design for mobile
4. Create a consistent experience across channels
5. Get user feedback, early and often